In the early days of the COVID-19 pandemic, you probably had to think on your feet in order to keep your business afloat. When brick-and-mortar businesses were shutting down temporarily in order to slow the spread of the virus, you may have had to shift to an eCommerce model so that you could continue serving your customers.
Now that you can handle transactions in person again, you might be wondering how you can utilize your website to keep driving business growth. Even with lots of in-person traffic, you can gain returns on your digital investments, especially with helpful content creation applications from FreeToolsHub! Here’s how you can entice customers to continue using your business website, spur continuous growth, and ensure that your investments don’t go to waste, I call them business growth strategies.
Before you reopen your business, you might want to take care of certain key logistical tasks, like choosing or updating your business structure. For instance, if the LLC structure is a good fit for your company, now is the perfect time to file the appropriate paperwork and incorporate it! Structuring your business as an LLC is a great way to improve your company’s financial situation - not only will you get tax breaks, but you’ll also be able to keep your personal assets secure in case your company runs into money trouble.
You can tackle this process online by using a budget-friendly formation service. Just make sure to get acquainted with Louisiana’s unique rules for forming an LLC in advance, as each state has its own process.
Did you rush to set up a basic website right after the pandemic shut down your business? If so, it might be time for a makeover. You can hire a web designer to help you change up your site’s look, or you can take this on as a DIY project. To ensure that your website is easy for customers to use, SuperWebPros recommends planning out a clear, easy-to-follow integration hierarchy, choosing eye-catching photos and infographics for visual aids, and including specific calls to action to prompt customers to make a purchase.
Your website can be a vehicle for hosting video content. And no matter what kind of business you run, you can look for opportunities to create and share videos for your customers! For instance, you may want to film product demos or make videos demonstrating different use-cases for your products. If you ever host webinars for your business, you can also record the videos and host them on your website later to give this content new life.
Integrating your website with your company’s social media accounts is a powerful way to grow your following. You can add social media sharing functions to your website so that the content you post on your company blog is automatically shared across your feeds. In addition, you can add social media sharing buttons to blog posts, which allows customers to post articles directly to their own feeds.
Do you want to boost customer loyalty, run exciting promotions, and make sure that your customers can always find you in their inboxes? If so, it’s time to start an email newsletter! You can include a sign-up form for your newsletter on your website. In order to make sure that your newsletter gains subscribers consistently, Spectrio recommends setting up a newsletter frequency schedule and sticking to it. That way, your customers will consistently see your content and learn to expect it.
Perhaps your customers have limited ways to contact you through your website. You might have a single page with a contact form, but your customers might not even notice it amongst the other links on your website if it isn’t prominently displayed. Maybe you do have your company’s phone number and email address listed in fine print within the footer of your website. However, you can improve your approach to customer service by adding a chatbot to your website. That way, your customers can get quick responses to their most common questions.
In order to know for certain if your website management strategy is working, you’ll need to gather data by tracking key metrics. But with so many possible metrics to track, which figures should you monitor closely? ImpactPlus recommends tracking your number of users, sessions, bounce rate, average time on pages, and unique page views to assess and tweak your strategy when necessary.
Today, the digital landscape is quite competitive for companies across all sectors, especially since the pandemic prompted many businesses to enhance their online operations. With these tips, you’ll be able to ensure that your digital presence stands out amongst a sea of other businesses. By making the most of your website, you can grow your customer base online and offline.
Ready to enhance your content strategy for your company website? Check out FreeToolsHub for helpful apps! Browse our free tools today to get started.
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