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Professional internet marketers perfectly understand how internet visitors search for specific products or services on the Web. Visitors don’t just enter single words in their search queries but enter three to four or more words. They know what they are looking for and where. For instance, a visitor who wants to take his family on holidays in Canary Island won’t enter just the word ‘holidays’ alone in the search query. He or she will enter ‘family holidays in Canary Island’.
The visitor knows entering a single keyword will make the search engine return millions of sites and none of them will relate to what he or she is looking for. But entering three to five keywords will make the search engine return sites that contain the keywords entered by the visitor. Now this will be helpful for the visitor and list sites that he or she would want to check out.
Expert Internet marketers are aware of this concept and look for long tail keywords to use on their websites and blogs. They want people who are looking for products or services which they are marketing to visit their website, and the only way they can get this traffic is by using long tail keywords on the pages of their website. Search engines are smart, and they store long tail keywords that websites are using in their databases. So whenever a visitor enters specific keywords, the search engine will show websites that match the keywords. In the example ‘family holidays Canary Island’ and ‘holidays Canary Island’ would be the keywords the search engines would use to retrieve keyword matching sites.
So! What exactly are long tail keywords? Long tail keywords are those three, four or five key word phrases specific to what your website is selling. You see, whenever a customer enters a highly detailed search phrase, they know exactly what they want to purchase. In most cases, these specific searches are going to get converted into sales if the website offers exactly what the customer wants. Generic searches are what customers do when they are browsing and checking what’s on offer at different sites. It’s like window shopping.
Long tail keywords are used to target customers who are looking for a specific product. Let’s assume a customer gets interested in a product. He will search for sites that sell that product. For example, let’s assume the customer is looking for hoverboards. The search engines will return all the sites that contain these two keywords. Now he/she will open a site that lists the best hover boards. He/She will browse them and select a bike he wants to buy. Let’s assume he likes the Hoverboard model jy-t3. Now he will search for that specific hoverboard.
As an internet marketer,if you use generic words as keywords, you are likely to face huge competition against top-ranked sites. You cannot compete against sites like About.com, Wikipedia.org, Amazon, eBay, and other well-known sites. Therefore you must find suitable long tail keywords to use on the pages of your website.
Now we have a clear idea of what long tail keywords are, but how do we find long-tail keywords that are related to what we are trying to sell on our website? We know our keywords, and we know the type of products and also the exact region from where we want visitors. On your search browser go to Freetoolshub.com and find the long tail keyword generator. Or simply copy/paste https://freetoolshub.com/long-tail-keyword-suggestion in the address bar of your search browser.
Now in the display enter the ‘Seed List.’ Enter the keywords that you want it to use to generate long tail keywords. Once you have entered those select the ‘Provider,’ it defaults to Google, but if you click on the arrow it will display a list of other (search engines) providers;
You can select the provider that you want to target from the drop-down. Next, select the country you are targeting and the Language. You can also choose to add a prefix or suffix types and select configuration style. Once you're satisfied with your settings, click on the "START" button and it will display a list of keyword suggestions. You can copy/paste the list or export the list to an excel worksheet.
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